Martech feels overwhelming.
You don't have a tool problem. You have 15,000 of them.
London has about 15,000 streets. Nobody knows them all. You still get where you need to go. The Martech ecosystem is the same. The problem isn't that there are too many tools. It's that nobody inside your company has the time, or the standing, to tell you which ones matter right now.
01 · The shift
The problem isn't information.
You have access to more research, benchmarks, vendor comparisons, and LinkedIn takes than any previous generation of Martech buyers. And yet most teams I work with are stalled. Not because they don't know enough. Because they can't translate what they know into a decision they'll actually stand behind.
02 · What it is
A 90-minute working session.
No slides to sit through. No framework to memorize. No vendor shortlist at the end. I've been in enough of those rooms to know what doesn't work.
Two to five of your stakeholders, me as facilitator, and a structured conversation designed to do one thing: surface what actually matters for your situation, and narrow it until you can act.
Remote by default. In-person on request.
03 · What you leave with
What you'll walk away with.
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A shared read of the real problem. Not the one you walked in with. The one you're actually dealing with.
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A clear list of what doesn't matter right now. This is the hardest thing to hear internally. It's why you're paying an outsider.
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One concrete next move. Not a roadmap. One thing you can do on Monday.
04 · Start here
Want to talk first?
The workshop isn't for everyone. I run a handful of these a month, personally. Before we book a session, we'll have a 30-minute intro call. You tell me what's going on, I'll tell you honestly whether the workshop is the right next step or whether you need something else. Either way, you'll know by the end of the call.
Takes you to my calendar. Pick a slot, add a line or two about your situation, done.